Turn Instagram DMs & comments into Shopify orders.
SocialRepl.ai is the only AI that turns your Instagram conversations into Shopify orders — and shows you the revenue it drove. It already knows your catalog, replies in your brand voice with one-click checkout links, and attributes every sale back to the DM or comment that started it. No flows to build.
Free plan available · 100 messages/mo · No credit card required
One-click Instagram setup.
Link your Instagram Business account to your Shopify store in seconds. Toggle DM automation, comment automation, and follow-up messages on or off, and dial in your brand voice.
- Plug-and-play OAuth — no copy-pasting tokens.
- Per-channel toggles for DMs, comments, and follow-ups.
- Tone presets plus a free-form custom voice field.
Map products to your Instagram posts.
Tell the AI which product is featured in each post and it will recommend the right item and generate a checkout link the moment a customer asks about it.
- Pick a product per post from your Shopify catalog.
- Enable or disable automation per post.
- Unmapped posts fall back to smart product detection.
AI replies with one-click checkout links.
When a customer comments or sends a DM, SocialRepl.ai answers in your brand voice and drops in a short, trackable checkout link that goes straight to the right product.
- Multi-turn conversations that handle follow-up questions.
- Knows your products, pricing, and store policies.
- Replies in your customer's language — auto-detected or set to a language you choose.
- Comment-to-DM flow keeps the conversation private.
Track messages, clicks, and revenue.
See exactly how Instagram is driving sales. SocialRepl.ai attributes orders back to the DMs and comments that started them, so you know what's working.
- Messages, links sent, clicks, click-through rate.
- Sentiment analysis and customer segmentation.
- Revenue attribution split by DM vs. comment.
Built to sell on Shopify — not a chat tool with a Shopify add-on.
General chat-marketing platforms like ManyChat are powerful, but they're horizontal tools you have to teach about your store. SocialRepl.ai is a Shopify app first, so it understands your commerce out of the box and is built around one job: turning conversations into attributed revenue.
It already speaks your catalog
Because it's native to Shopify, the AI answers from your real products, pricing, variants, and policies — and generates live checkout links. Generalist tools make you build that. We just know it, and it stays current when your catalog changes.
Proof, not just engagement
Every link is tracked through to the order, so you can see “$X in Shopify orders came from Instagram this month.” Other tools optimize for leads, clicks, and broadcasts. SocialRepl.ai is built around attributed dollars.
No flows to build
There's no keyword-trigger decision tree to design and maintain. The AI reads each message, understands intent, and replies — multi-turn — even to questions you never scripted. Set up in minutes, not days.
Focused on closing the sale
We do one thing: turn product interest into checkout. No bloated UI for giveaways, lead funnels, and channels you'll never use — just the fastest path from an Instagram DM to a Shopify order.
| SocialRepl.ai | ManyChat & general chat tools | |
|---|---|---|
| Shopify relationship | Native Shopify app — reads your live catalog | Horizontal platform with a Shopify integration |
| Setup | Connect, set tone, go — minutes | Design and test conversation flows — hours to days |
| Revenue attribution | Built in — orders tied to each DM/comment | Built for leads, clicks, and broadcasts |
| Checkout links | AI links with product + variant pre-loaded, tracked | Add links inside flows you build |
| Focus | Turning Instagram conversations into Shopify orders | Broad marketing automation across many channels |
Need multi-channel broadcasts and campaign flows across WhatsApp, SMS, and email? ManyChat is the better fit — and some stores run both. See the full, honest breakdown in SocialRepl.ai vs ManyChat.
From DM to checkout in minutes.
- 1
Install & connect
Install from the Shopify App Store and link your Instagram Business account.
- 2
Map your posts
Match Instagram posts to the products they're selling — or let the AI do it for you.
- 3
Turn on automation
Pick a tone, add custom voice notes, and flip on DMs, comments, and follow-ups.
- 4
Watch the orders roll in
The AI replies 24/7 with checkout links. You watch revenue land in your dashboard.
Start free. Scale when you're ready.
All plans include AI replies and Shopify checkout links. Billed in USD every 30 days.
- 500 messages / month
- DMs + Comment-to-DM
- Brand voice customization
- Multi-language replies
- Store question answering
- Order attribution + full analytics
- 10,000 messages / month
- Everything in Growth
- Follow-up messages
- Multi-turn conversations
- Per-post analytics
- Priority support
Frequently asked questions
How do I automatically reply to Instagram DMs on Shopify?
Install SocialReplAI from the Shopify App Store, connect your Instagram Business account, and turn on DM automation. The AI reads each incoming DM, detects what the customer is asking — price, sizing, availability, purchase intent — and replies instantly in your brand voice with a Shopify checkout link when the customer is ready to buy.
Can I send checkout links in Instagram DMs?
Yes. SocialReplAI generates a Shopify checkout URL with the right product and variant pre-loaded and includes it in the automated reply, so customers can buy in one tap. Every link is uniquely tracked for attribution.
How do I track sales from Instagram comments and DMs?
Every checkout link SocialReplAI sends is uniquely tracked. When a customer buys, the order is attributed back to the originating DM or comment, and the analytics dashboard shows clicks, orders, and revenue split by source.
How do I turn Instagram comments into sales?
With comment-to-DM automation: when someone comments on one of your posts, SocialReplAI automatically sends them a private DM with an AI-written message and a checkout link for the product featured in that post — links in public comments aren't clickable, but DM links are.
What does SocialRepl.ai actually do?
It connects your Shopify store to Instagram and uses AI to reply to DMs and comments with personalized messages and one-click checkout links. The AI learns your products, pricing, and store policies so replies sound like you.
How is SocialRepl.ai different from ManyChat?
SocialRepl.ai is a Shopify-native AI sales agent; ManyChat is a horizontal chat-marketing platform you configure with a visual flow builder. Because we're built on Shopify, the AI already knows your live catalog, pricing, and policies, generates one-click checkout links, and attributes every order back to the DM or comment that drove it — with no flows to build. ManyChat is the stronger choice if you need multi-channel broadcasts and campaign flows across WhatsApp, SMS, and email. Many stores run both: ManyChat for outbound campaigns, SocialRepl.ai as the always-on agent that turns inbound Instagram conversations into Shopify orders.
Do I need an Instagram Business account?
Yes. You'll need an Instagram Business or Creator account linked to a Facebook Page to authorize messaging. We walk you through it during onboarding.
How does the AI know which product to recommend?
You can map products to specific Instagram posts, and the AI also detects product mentions from the conversation. When intent is clear, it generates a short checkout link for that product.
Can I customize the brand voice?
Yes. Pick from preset tones (Casual, Professional, Friendly, etc.) and add custom voice instructions — for example, "always use emojis" or "don't discount." The AI sticks to your style.
Does SocialReplAI reply in other languages?
Yes. On Growth and Pro, you can set a reply language. Leave it on Auto and the AI answers each customer in the same language they messaged in, or force a specific language (such as Brazilian Portuguese, Spanish, or French) so every reply goes out in that language regardless of the customer's input.
What happens if I hit my message limit?
Automation pauses for the rest of the billing cycle, and you can upgrade anytime from inside the app to keep replying.
Ready to turn Instagram into your best sales channel?
Install free, connect Instagram, and start replying to DMs and comments today.
Install from Shopify App Store